Planning, collaboration and someone driving the marketing strategy are essential. HCC works with a variety of clients—from small business owners who do not have a full-time marketing person to chief marketing officers who need additional support and a fresh perspective.
HCC understands that a great brand is more than a visual mark. It’s the spirit that guides the organization, a symbol of trust and an inspiration for loyalty. Our goal is to guide and support clients in developing compelling brands that connect with target audiences.
Public relations is essential to strengthening a client’s reputation. HCC helps clients establish and support the media channels they control, like websites and social media. We also work with clients to share compelling stories through earned media in an ever-changing media landscape.
Creative Services & Graphic Design
The visual message is just as important as the written one. HCC delivers creative concepts that promote brands across a variety of media. Our talented graphic design team ensures that all materials enhance the brand experience and present information in a clear, easy-to-understand format.
Advertising allows clients to control when and where their message is delivered. The challenge is creating a message that will have an impact and deciding what mix of media will be the most effective. With talented designers and copywriters, we help clients create ads that get noticed and influence the target audience. HCC strategically plans media buys to maximize the reach, frequency and budgetary needs of our clients.
The HCC team has proven expertise in all phases of website development. We create custom, interactive websites that offer the flexibility to grow and evolve as needed. We have helped several clients enhance their online presence with search engine-friendly, secure sites that engage and inform visitors and encourage them to act.
Social media allows brands to engage and interact with audiences by controlling their own news channels. The challenge is that as soon as an organization becomes comfortable with a social media tool, the rules change. Our digital marketing team keeps up-to-date with social media trends and what’s coming next. Understanding that the latest and greatest may not be right for everyone, we customize social media strategies to fit a client’s culture and comprehensive communications plan. We also keep a close eye on results and adjust our approach as necessary.
Facebook CEO Mark Zuckerburg expects video content to be almost as big of a trend as mobile. Cisco, a worldwide leader in IT, predicts that 82 percent of consumer Internet traffic will be video by 2020. Our video services range from quick productions suitable for Web and social media, to more full-scale productions that allow your brand to shine.
Events are perfect occasions to raise brand awareness with memorable experiences and a captive audience. HCC has managed several client events, from the small details to the big-picture planning. Events are filled with opportunities to deliver the right message, and we ensure that clients get the most out of their investment.